Singapore was newly independent when gambling syndicates first emerged as a serious threat in the 1960s. To prevent them from going underground or becoming the domain of criminal triads, government decided against banning these activities altogether and instead established Singapore Pools on 23 May 1968 to offer legal gambling activities a trustworthy venue.
Singapore Pools, a state-owned lottery subsidiary and sole operator in Singapore authorized to run public lotteries such as Toto and 4D lottery draws, sports betting and horse racing, is also fulfilling its social contribution obligations by channelling its excess revenues towards funding community projects and charities through the Tote Board.
Singapore Pools understands that to stay relevant and competitive in today’s business landscape, businesses must adapt and change with customer demands and remain agile in meeting them. That is why Singapore Pools recently unveiled iShine Cloud: an integrated platform allowing customers access its products and services such as online betting at their convenience.
This platform combines data from both internal systems as well as third-party sources like weather, traffic and news to analyze and process this information before providing recommendations to customers about which bets to place and in what quantities. This marks a substantial departure from manual systems used by its agents and should result in increased efficiency and reduced operational costs.
Singapore Pools’ integration of iShine Cloud into its existing IT infrastructure also enables it to offer new products and services to its customer base, including live, interactive football match betting services on this platform – an industry first! Football fans now have an exciting way of betting on their favourite teams and matches while potentially increasing winnings.
iShine Cloud provides more than just football betting options; customers can place bets on basketball, tennis and more anytime and from any device – giving customers more flexibility and an enhanced gaming experience. By connecting directly with Singapore Pools’ IT systems, this platform also creates an enhanced and more seamless customer journey for its users.
Singapore Pools is using iShine Cloud to aid its growth in the digital arena by using change management, disaster recovery and business continuity initiatives to facilitate growth in this digital sphere. Yeo has spearheaded an ambitious transformation strategy which is shifting away from legacy counter service offerings towards agile digital empowered operations using this solution; customer engagement efforts will also benefit as will work with authorities combatting illegal gambling activities – for more details please read up on Singapore Pool’s website article here.
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